Advertising Campaign

The goal of this advertising project was to learn about methods of persuasion including both the central and peripheral routes. This advertisement, created through TikTok, mainly used a peripheral route as my main goal was to appear credible while also appealing to emotion. If I were to change anything about this advertisement, I would add in more information from the central route. I would make comparisons with other ways to flavor water to see if this option is cheaper than, say, powder packets from the store, and I would discuss the amount of flavor options and some of the benefits of owning one of these water bottles.